The all-new BMW 3 Series, the power-packed seventh generation of the world’s most iconic sports sedan, was unveiled today at the ‘Thrill City’ in Gurugram. Locally produced at BMW Group Plant Chennai, the all-new BMW 3 Series is now available in diesel and petrol variants at all BMW dealerships across India.
Mr. Rudratej Singh, President and Chief Executive Officer, BMW Group India said, “The 3 is the heart and soul of BMW. As the ultimate sports sedan, for over four decades, it has been the flag bearer of ‘Sheer Driving Pleasure’. In its new avatar, the 3 has outdone itself once again! Built for thrill and driven by technology, the all-new BMW 3 Series is an automobile that creates an impeccable harmony between the driver, the machine and the road. Enthusiasts waiting for the perfect luxury sports sedan will be undoubtedly drawn to its new design, generous space, luxurious interiors and host of innovative technologies. Our current patrons, who swear by the unmatched driving character of the 3, will be equally thrilled with its enhanced best-in-class handling and agility.”
‘Thrill City’, a unique pop-up space, reflects the pulse of modern city life, full of buzzing entertainment, high skylines, city squares and even has its own nightclub. Created exclusively for the launch, it showcases the highly-urban, dynamic and spirited personality of the all-new BMW 3 Series.
The all-new BMW 3 Series makes an incredible impression with segment-first technologies for an even better driving experience. Making its debut in the all-new BMW 3 Series is the BMW Virtual Assistant, a digital personality of the vehicle that responds to voice commands. It sets a new benchmark for voice recognition. Drivers can operate a number of car functions simply by speaking to their BMW Virtual Assistant. It can be addressed by saying “Hey BMW” or a customer-defined wake word, thereby adding an individual touch to the car. Hands do the talking with BMW Gesture Control, which is part of a rigorously thought-out operating concept that recognizes six pre-defined hand movements for control of a number of functions. The spread of driver assistancesystems is more extensive than ever. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.
Overwhelming driving comfort of the all-new BMW 3 Series is a result of the debut of lift-related damper control that reduces body movement perceptibly caused by bumpy road surfaces and dynamic cornering, which paves the way for sporty, authoritative handling.
The all-new BMW 3 Series adapts perfectly not only to a dynamic lifestyle but also to personal taste. It is available in three design schemes – Sport, Luxury Line and M Sport. Sport celebrates the gust of adrenaline with sporty style and self-confidence. Luxury Line indulges movement in style and endows elegance. M Sport package bestows masculine character distinguishing itself as an elite sports model.
The all-new BMW 3 Series is available in two diesel variants (BMW 320d Sport and BMW 320d Luxury Line) and in one petrol variant (BMW 330i M Sport) which are locally produced. The ex-showroom prices are as follows :
BMW 320d Sport – INR 41,40,000
BMW 320d Luxury Line – INR 46,90,000
BMW 330i M Sport – INR 47,90,000