Last Friday saw Audi India announce the launch of their new showroom in Gurugram with the inauguration of the Audi Gurugram showroom.Rahil Ansari Head Audi India speaking at the event said ““Our ‘Vorsprung durch Technik’ is truly on display today. The state-of-the-art Audi Gurugram showroom, Audi’s Digital Retail elements and the Audi e-tron, all epitomize a new era of technology and advancement. With the inauguration of our world-class showroom in Gurugram, we are strengthening our market presence for further capturing the market share in North India. The new set up boasts of Audi’s Digital Retail elements that transforms purchase into a seamless experience. The Augmented Reality and Virtual Reality technology enables complete visualization and customization right at customer’s fingertips. With the Virtual Reality Studio, Audi cars can now be viewed realistically with accurate details. The strategic location of the Audi Gurugram showroom will cater to a larger audience all over this region and we are pleased to associate with the highly experienced team of Kristan Auto in expanding our presence here”Audi India introduced a host of tech-driven new-age solutions for customers as well as its dealer partners under its Digitalization strategy. The Audi Digital Retail elements will be rolled out across the Audi network in the country. The showroom follows the service outlet opened earlier in the year in what is one of Audi’s largest markets in India
Audi also showcased the Audi e-tron, the first fully electric SUV from the brand with the four rings. The India-bound sporty SUV combines the space and comfort of a typical luxury class SUV with a range suitable for everyday use, catapulting the driver into a new era with the electric all-wheel drive.